Madduck Insights

Start by linking your App Store Connect and Google Play accounts, drop in the lightweight SDK, and watch your revenue picture form in minutes. Madduck Insights pulls trials, renewals, refunds, and cancellations into one real‑time view, so you can act without bouncing between dashboards. Filter by country, device, channel, or paywall version to spot what’s driving growth. Open a cohort chart to see week‑over‑week retention and trial conversions, drill into segments with high churn, and queue an action on the spot—like adjusting an offer for a specific market.

When you’re ready to iterate on pricing or paywalls, build variants in the visual editor and ship them remotely—no app update required. Set price tiers per region, toggle introductory discounts, and define success metrics such as paywall conversion, LTV at day 30, or net revenue per install. Launch an A/B or multi‑arm test, let traffic auto‑allocate toward winners, and enable guardrails that pause losing variants. Use sequential or Bayesian reads to make safe early calls, then roll out the best configuration to all users or just a targeted cohort.

Strengthen lifecycle performance by automating timely nudges. Create rules that trigger on behavior—trial day 2 with no sessions, cancellation attempt, or a second paywall dismissal—and send in‑app prompts, push notifications, or emails via your preferred providers. Set up dunning for failed payments, offer save‑the‑sale discounts, and schedule win‑back campaigns for churned users. Generate deep links and promo codes for creators or ad partners; track attributed revenue end‑to‑end and compare campaign ROAS against subscription LTV.

Plan with confidence using forward‑looking models. Forecast MRR, cash flow, and payback under different pricing and trial scenarios, then share a one‑click weekly report with your team. Create alerts for anomalies—sudden refund spikes, store outages, or attribution shifts—and route them to Slack. Export raw events to BigQuery or Snowflake, pull data via API for custom dashboards, and sync segments to ad networks for lookalike building. Role‑based access keeps finance, product, and marketing aligned without exposing sensitive data, while server‑side receipt validation and GDPR/CCPA tools maintain compliance as you scale.